New Product Consulting
Move your product launch forward with new product consulting that prioritizes risk mitigation, functionality, and long-term performance.
Mitigating Risks with Matrix’s Structured Product Development Approach
Developing a new product can come with unforeseen roadblocks. At Matrix, we help you mitigate product development risks as you advance toward product launch with our structured product development process.
A Trustworthy Partner for Engineering Success
For your product development to successfully move toward launch, you need engineering expertise you can trust. At Matrix, our talented team of engineers brings a wide breadth of engineering experience to help you achieve your goals.
Our collaborative method focuses on meeting you right where you are in the process. Whether you want to be heavily involved or give us the reins, our passionate team will customize its approach to your specific needs. Keeping you updated throughout the process, we’ll guide your product development forward with reliable, practical, and effective solutions.
Our Process
Matrix Engineering has developed a streamlined New Product Development process, aligned with the internationally recognized Stage-Gate™ Process, drawing from our years of product development experience. This cross-functional approach enhances product success and minimizes risk. Let’s dive into the stages:
Stage 1 – Program Scoping
In stage 1, we establish the program’s framework with minimal resource commitment. We aim to determine its value and potential continuation. If approved, we will designate a cross-functional team to draft a comprehensive business case. This business case will lay the groundwork for the more resource-intensive stage of development.
Stage 2 – Build Business Case
Stage 2 is about developing a strong business case. Here, project goals and timelines are set, and depending on approval, the program either continues, is canceled, or loops back to stage 1 for refinement.
Stage 3 – Development
Moving to stage 3 centers on product development and establishing processes for production and sales. We will execute the engineering and design blueprint from stage 2. Being resource-intensive, this stage necessitates periodic checkpoints. The goal of stage 3 is to have a complete product design ready for production.
Stage 4 – Testing & Validation
Stage 4 entails final product validation with select users to assess viability. While minor design tweaks might occur here, significant changes could send the project back to stage 3. Once stage 4 is complete, the product is ready for production and sale.
Stage 5 – Product Launch
In this stage, we implement Operations and Marketing plans. We recommend a post-launch review to assess program success and document lessons learned for future projects.
Looking for a collaborative partner?
Whether you’re innovating from the ground up or enhancing an existing product, Matrix Engineering is here to guide you. Our team excels in providing dynamic solutions for new developments, improvements, and complex challenges across various industries.